Adam Goldenberg Proves That Personalization Sells Fashion

Even as a teenager, Adam Goldenberg knew he wanted to run his own business. By the time Goldenberg graduated high school, he had started, successfully operated and sold his first business, Gamer’s Alliance. Adam Goldenberg joined Intermix Media, the company that bought Gamer’s Alliance and he rose, at age 19, to Chief Operating Officer. At Intermix Media, Adam met longtime business associate Don Ressler.

Soon after Intermix Media was sold, Adam Goldenberg and Ressler founded Intelligent Beauty, a brand-building business. It was Intelligent Beauty that launched JustFab, a global subscription ecommerce company that has 35 million members.

Currently, Adam Goldenberg is Co-CEO of JustFab, Inc., parent company of ShoeDazzle, FabKids and Fabletics, an activewear company. He believes in using customer feedback to drive the company’s merchandising decisions. JustFab sells what people want, as opposed to selling clothing and shoes that are not fashionable or well-made with a flashy website and slick marketing.

Goldenberg knew there was a lot of competition in the online fashion retail fashion industry, therefore, JustFab had to stand out from the competition. Creating an engaging community with style tips, the latest fashion and affordable prices worked out well for Adam Goldenberg; JustFab is exceeding expectations, with $650 million annually in sales. Goldenberg credits JustFab’s rapid growth to giving consumers cutting-edge fashion for $39.95. When the fashion retailer’s members receive their monthly item, Goldenberg wants them to smile.

Goldenberg is a venture partner at Los Angeles-based Crosscut Ventures, a funding source for innovative technology startups. Goldenberg looks for the same passion and willingness to take risks when hiring people to work at JustFab as he does when he evaluates entrepreneurs seeking funding from Crosscut Ventures. In multiple interviews on, Goldenberg stressed that he only hires very intelligent, passionate people who he can challenge to produce extraordinary results.

Goldenberg’s latest venture is bringing Fabletics on, JustFab’s fastest growing business unit, to consumers in brick and mortar stores.

One response on “Adam Goldenberg Proves That Personalization Sells Fashion

  1. Lancealot Gilbert

    Since JustFab and its subsidiaries sell via subscription, the items they sell need to encourage members to remain in the program. Six Fabletics shops are currently open, with plans to open at least 75 more in the next five years. It takes a lot of effort to have online dissertation writing done in a proper manner after all.

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