Jose Borghi is a marketing and publicity guru from Sao Paulo, Brazil. Borghi has immense experience in the field of management, advertising, networking, leadership, and strategic planning. He is the current co-chief executive officer of Mullen Lowe Brazil. Borghi has made a name for himself in the advertising industry, and he is known for his campaigns such as the Mammals of Parmalat.
Borghi work experience
Jose Borghi began his career in 1988 as an advertising agent at Standard Ogilvy, which was a heavyweight in the advertising industry back in the 80’s. In the early 90’s, he worked for Leo Burnett, Talent, and FCB. In 1994, he got a job at DM9DDB, and he was assigned to organize campaigns for the firm’s clients. Five years later, Leo Burnett hired him to serve as the company’s chief creative officer. In 2001, Borghi ascended to the top management position at Leo Burnett and became the CEO.
In 2002, he set out to establish his firm, BorghiErh. His company became popular in Brazil and 2006 he merged it with Lowe +Partners. Borghi was called to head this merger and serve as the agency’s chief creative officer. Six years later, the firm underwent corporate restructuring, and it changed its name to Borghi Lowe. In 2015, Borghi was appointed to head Mullen Lowe Group.
Borghi’s awards and recognitions
For over two decades, Borghi has made significant milestones in the arena of advertising. His hard work warranted him awards in all prominent local and international events and festivals. He has received awards during events such as 15th New York Festival, 11th One Show, and 7th London Festival. In 2009, the Brazilian Advertising Professionals Association recognized Borghi as the most Professional Ad Expert. In 2014, he received the Advertising Professional Award of the Year from the ABP.
Visit http://www.ecp.org.br/revista/entrevista/julho for more.
Advertising is one of the most powerful methods that companies can use to get the word out about products and services. Companies spend a significant share of the annual budget on advertising because the use of advertising is a proven method to increase company exposure. Without advertising, it is hard for companies to generate interest and exposure regarding its products and services.
However, there is much more to advertising then simply purchasing advertising whether on the Internet, television, radio, magazines or another advertising medium. Advertising is a specialty that requires unique skills, expertise, and experience. Many companies handle advertising related functions in house, but advertising requires a particular specialty that many companies do not maintain in-house. Therefore, the companies that do not handle advertising in-house look to advertising agencies to handle all aspects related to advertising.
There are a variety of advantageous for companies regarding the use of an advertising agency to manage all advertising responsibilities. One of the biggest advantages is that advertising agencies work exclusively with advertising. This is what the agencies do all the time. This allows the advertising agencies to know much more about advertising than the staff at almost any company. In addition, advertising agencies have employees who are devoted to just advertising related projects. As a result, the level of performance regarding the advertising efforts is generally higher than what in-house advertising personnel can produce.
A well-respected advertising agency is Mullen Lowe Brasil. The agency has numerous high profile clients that it serves. The agency has a proven track record for producing great results with its advertising efforts. One of the best advertising professionals in the world is an executive at Mullen Lowe Brasil. His name is Jose Borghi.
Jose Borghi has an impressive resume in the advertising world. He started his career in 1989, and he quickly became a shining star in the advertising world. Widely considered one of the best advertisers in Brazil, Jose Borghi has been the president of multiple advertising companies.
He currently serves as the president of Mullen Lowe Brasil. The advertising firm is one of the best advertising firms in Brazil. Jose Borghi has many responsibilities at Mullen Lowe Brasil. He has demonstrated to the advertising world that his leadership and advertising skills are top-notch.