Advertising is one of the most powerful methods that companies can use to get the word out about products and services. Companies spend a significant share of the annual budget on advertising because the use of advertising is a proven method to increase company exposure. Without advertising, it is hard for companies to generate interest and exposure regarding its products and services.
However, there is much more to advertising then simply purchasing advertising whether on the Internet, television, radio, magazines or another advertising medium. Advertising is a specialty that requires unique skills, expertise, and experience. Many companies handle advertising related functions in house, but advertising requires a particular specialty that many companies do not maintain in-house. Therefore, the companies that do not handle advertising in-house look to advertising agencies to handle all aspects related to advertising.
There are a variety of advantageous for companies regarding the use of an advertising agency to manage all advertising responsibilities. One of the biggest advantages is that advertising agencies work exclusively with advertising. This is what the agencies do all the time. This allows the advertising agencies to know much more about advertising than the staff at almost any company. In addition, advertising agencies have employees who are devoted to just advertising related projects. As a result, the level of performance regarding the advertising efforts is generally higher than what in-house advertising personnel can produce.
A well-respected advertising agency is Mullen Lowe Brasil. The agency has numerous high profile clients that it serves. The agency has a proven track record for producing great results with its advertising efforts. One of the best advertising professionals in the world is an executive at Mullen Lowe Brasil. His name is Jose Borghi.
Jose Borghi has an impressive resume in the advertising world. He started his career in 1989, and he quickly became a shining star in the advertising world. Widely considered one of the best advertisers in Brazil, Jose Borghi has been the president of multiple advertising companies.
He currently serves as the president of Mullen Lowe Brasil. The advertising firm is one of the best advertising firms in Brazil. Jose Borghi has many responsibilities at Mullen Lowe Brasil. He has demonstrated to the advertising world that his leadership and advertising skills are top-notch.