A lot of women that are working out may not know about Fabletics, but Kate Hudson is planning to change all of that. She has become one of the most innovative entrepreneurs in recent years to promote clothing for women. She is the co-founder of Fabletics, and she is targeting a specific market that caters to athleisure wear for women.
Kate Hudson has made a statement to open 100 stores in the next five years, and this appears to be something that she is passionate about carrying out. There are lots of fans of this Fabletics brand that have become loyal to her by signing up for subscription services.
The Fabletics brand has been around for close to a decade, and it is slowly becoming one of those companies that rises to the top as people become familiar with all that is being sold. It has has thousands of garments that are part of the Fabletics brand, and she has supplied consumers with a reverse showrooming type of effect with her website.
They get a chance to see a string of different garments that they can work out in, and it is luring these consumers to stores. She knows that this is working because there are more than a dozen of the Fabletics stores in areas like Los Angeles and Philadelphia. She is branching out and opening more stores because she is aware of just how successful this concept is.
Hudson knows that people that are seeing the clothes on the website are going to take interest in actually going to the stores if there is a store in the area. This is the thing that she is working on the most. She knows that there are some customers that are going to want their clothes right away. They are not going to have an interest in waiting on any items to be shipped if they have an urgency to work out.
There are a lot of eyes on Kate Hudson and the Fabletics brand because she has been able to transform this company into one that generates over 200 million in profits. People are waiting to see what her strategy is, and imitators of the Fabletics brand are curious about her next move. Everyone wants to get in on the athletic wear, and Hudson is doing everything in her power to get more brick and mortar stores in place.